Blondtron is the performance persona of Sam Mathews Chase. Chase is an artist, creator and entrepreneur who spent more than a decade producing music and performing all over the world as the booty-moving dance party bot Blondtron. 

During her music career, the fiercely independent Blondtron became synonymous with a kind of liberated and unselfconscious creative expression that drew fans to her like a magnet. Her outsized personality and community-first approach made her an indispensable member of the dance music scene in North America for many years.

In 2014 she founded Venn Agency Inc, and embarked on a new chapter in her life as an innovator and inventor focused on building systems that help us stay human in our increasingly digital world. AmplifyHer played a critical role in this evolution by providing space to tell Blondtron’s story in a new way, allowing Chase to detangle her realworld self from the bot and lovingly upload Blondtron to cyberspace.

Today, Blondtron is alive and well in the metaverse. Not simply an archive of the past, Blondtron is the virtual prototype for a new way we may acknowledge and give voice to the multiple facets of our psyche or identity in the future. Chase believes that, instead of resolving our multitudes into one single reflection in the mirror—or social media profile—we need to embrace all the parts of ourselves in order to experience wholeness. The Blondtron that lives on in her metaverse music lab is a testament to the possibilities of virtual embodiment of self. Plus, she’s ready and waiting to lead all our persona bots onto the most bangin’ virtual dance floor we’ve ever seen when we’re ready.